Rabu, 30 April 2014

[G239.Ebook] Fee Download Winning Your High-Conflict Divorce: Strategies for Moms and Dads, by R. Shelly Loomus JD MSW

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Winning Your High-Conflict Divorce: Strategies for Moms and Dads, by R. Shelly Loomus JD MSW

Winning Your High-Conflict Divorce provides successful strategies for managing your high-conflict divorce both within and out of the court system. While many books offer advice on how to manage conflict, they are based on the assumption that your adversary is a rational person who wants to end the struggle. In a high-conflict divorce things are different. When one person lives for the fight, even willing to sacrifice your children to win, you must engage. Winning Your High-Conflict divorce provides you with step-by-step strategies that have successfully helped people contain their high-conflict divorce. The tactics you'll learn will reduce your stress, save you time and money, and enable you to take control. You can win your high-conflict divorce.

  • Sales Rank: #942716 in eBooks
  • Published on: 2015-04-26
  • Released on: 2015-04-26
  • Format: Kindle eBook

About the Author
R. Shelly Loomus, JD, MSW, is a family-law attorney with a dual degree in clinical social work. She is also a licensed family-law mediator. Loomus specializes in high-conflict divorces; helping people manage their conflict both within and out of the courtroom. Loomus excels at finding long-term solutions to seemingly unmanageable conflict. She can be reached for consultation through her website at www.manageyourconflict.com

Most helpful customer reviews

2 of 2 people found the following review helpful.
Highly recommend!
By Marcy
This is a terrific read and will be my "go to" playbook as I navigate through a tumultuous divorce. I knew my ex was angry and selfish, but this book helped me recognize that his issues are much deeper and more troubling than I ever realized. I discovered that he fit the profile of someone with Narcissist Personality Disorder. As I read some of the examples Ms. Loomus gave, I got shivers up my spine. They were so similar to my own nerve-wracking experiences with my ex. This book has given me new hope. Now that I've identified the problem, and learned some great strategies, I'm determined to not just COPE with my high-conflict divorce, but WIN it, as the book's title suggests!

1 of 1 people found the following review helpful.
Every judge and lawyer must read this book! It will change the way they proceed in a divorce!
By Kristen B Topolski
I had to borrow the book from someone else because I still haven't received it!! I ordered it on April 20th. Totally unacceptable! After I ordered it I discovered that I did not buy it directly from Amazon! I did not realize this. Let the buyer beware!

The book was fabulous! So much useful and true info. I only wish that I had read it sooner into my high conflict divorce! Every judge and lawyer needs to read it. Too much assumption on their part that one is dealing with two rational human beings without personality disorders in a divorce situation. This just isn't the case in many divorces.

1 of 1 people found the following review helpful.
This book is a very useful tool for anybody with children going through a divorce
By Lynn H.
This book is a very useful tool for anybody with children going through a divorce. The author weaves her extensive knowledge of family law with personal experience and examples. The result is a step-by-step explanation of how a divorce progresses with insights into managing a combative ex-spouse. It’s a must-read for all single parents who put their children’s needs before their own.

See all 4 customer reviews...

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Senin, 28 April 2014

[G742.Ebook] Fee Download Zero Resistance Selling: Achieve Extraordinary Sales Results Using the World-Renowned techniques of Psycho-Cybernetics, by Maxwell Maltz

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Zero Resistance Selling: Achieve Extraordinary Sales Results Using the World-Renowned techniques of Psycho-Cybernetics, by Maxwell Maltz

"Close With Supreme Confidence - Attract Superb Customers and Big Checks Without Resistance and without using High-Pressure!"

Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics.

Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each themselves a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling.

Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts. This unique program enables you to:

  • Quickly become a "master closer"
  • Use objections to forge a "partnership" between you and the customer
  • Make dynamic, action-inspiring sales presentations
  • Soar out of any selling slump
  • Ensure your own financial health and well-being
  • Sell successfully even in situations where your self-image insists you're in "over your head"
  • Network for astounding results - without wasting time
  • Conquer call resistance forever
  • Use stress to your advantage
  • Attain happiness and peace of mind in your sales career
Zero Resistance Selling shows you how to literally "reprogram" your self-image to help you attain your loftiest selling and career goals.

  • Sales Rank: #1565014 in Books
  • Published on: 2017-03-21
  • Released on: 2017-03-21
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Number of items: 6
  • Dimensions: 5.75" h x .75" w x 5.13" l,
  • Running time: 420 minutes
  • Binding: Audio CD

Amazon.com Review
The inspiration for Zero-Resistance Selling is psycho-cybernetics guru Maxwell Maltz. Although Maltz died in 1975, the book is written in Maltz's voice by five sales and psycho-cybernetics experts: Dan S. Kennedy, William T. Brooks, Matt Oechsli, and Jeff Paul and Pamela Yellen. The book outlines a self-improvement program designed to help sales professionals overcome low self-esteem using Maltz's own techniques for reprogramming the subconscious mind. Coauthor Kennedy writes that the goal of Zero-Resistance Selling is to create "a new kind of selling experience, free of all the resistance and obstacles manufactured inside the mind, and free of the resistance served up by prospects who sense insecurity on the part of the salesperson."

About the Author
Maxwell Maltz, M.D., F.I.C.S., was one of the most important and renowned authors in the field of psychology. His books include Creative Living for Today, The Magic Power of Self-Image Psychology, and the bestseller Dr. Pygmalion. A brilliant plastic surgeon, he was also an internationally renowned professor and lecturer.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Refresher
By C. Steven Garcia
I have been in the sales game a long time so pulled a few morsels from the book. Someone starting out should have this high on their list.

0 of 0 people found the following review helpful.
From zero to 200k overnight!!!
By Amazon Customer
I went from no sales to 200k overnight!!! Should be required reading for all of those who want a successful sales career. Highly recommended.

1 of 1 people found the following review helpful.
Perfect adaptation of Psycho-Cybernetics fo Sales
By DavidB
A perfect adaptation of the original Psycho-Cybernetics for the sales arena. Gives specific examples of how to transform your selling skills by using Psycho-Cybernetics techniques. So easy to use and implement.

See all 42 customer reviews...

Zero Resistance Selling: Achieve Extraordinary Sales Results Using the World-Renowned techniques of Psycho-Cybernetics, by Maxwell Maltz PDF
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Kamis, 24 April 2014

[A516.Ebook] Get Free Ebook Crack the CORE Exam - Case Companion, by Prometheus Lionhart M.D.

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Dr. Lionhart's unique style of teaching in a case based / multiple choice format.

  • Sales Rank: #25828 in Books
  • Published on: 2015-02-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.05" w x 8.50" l, 2.31 pounds
  • Binding: Paperback
  • 464 pages

About the Author
For some, he was a guardian angel. For others, a cipher; a ghost who never quite fit in.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Excellent rapid review you can quickly finish within 2-3 days right before the test
By Robyne Camana
Excellent rapid review you can finish quickly within 2-3 days right before the test. It covers a lot of topics including anatomy, nuclear medicine regulatory/safety issues, and MRI physics. I really liked the "this vs that" section because it only covers classic differentials that would likely be asked on the test, not esoteric head scratchers that you first heard of after studying for months. The book is rather thick like the other Crack the Core books and could have been made half the size because the pages use large fonts. Would have been even better in kindle format.

2 of 2 people found the following review helpful.
I especially like the "This vs That" section which drives home the ...
By J. DeBerry
Helpful addition to the Crack the Core line of board review material. High yield cases with helpful diagrams and bullet point style information. This image rich resource is complimentary to the Crack the Core books. I especially like the "This vs That" section which drives home the differentiating features of similar pathologies. Excellent resource which goes along well with Prometheus Lionhart's Titan Radiology online video board review course.

2 of 2 people found the following review helpful.
Great source, but beware of errors!
By PS
Amazing book, very concise, hits the confusing points so eloquently. He/she exactly knows what is confusing to people. Many errors! that's what makes me give this book 4 stars. Needs revision. Learn your stuff from more stable books then read this book as a solidifying source so you are able to catch the mistakes and not learn the wrong things. Other crack the core books are reasonably free of errors(I hope!).

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Senin, 21 April 2014

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Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking. TED―which stands for technology, entertainment, and design―brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

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  • Sales Rank: #625717 in Books
  • Published on: 2014-03-13
  • Original language: English
  • Dimensions: 8.43" h x .83" w x 5.28" l, .53 pounds
  • Binding: Paperback

From Booklist
TED Talks have earned an enviable reputation for public speaking that likely only increases the jitters for most people called on to make presentations. But after analyzing 500 presentations, Gallo, author of The Presentation Secrets of Steve Jobs (2009), identifies the common elements that make TED Talks so successful. He offers nine secrets, including mastering the art of storytelling, being passionate about the subject matter, speaking conversationally, using humor, delivering “jaw-dropping moments,” and keeping presentations to 18 minutes. Gallo divides the lessons into three parts, focusing on the emotional, novel, and memorable. Drawing on research by psychologists and communication experts, Gallo provides detailed analysis of TED Talks. The book is most fascinating, however, when Gallo recalls interviews with some of the most successful TED speakers, offering recollections of their processes in preparing for the talk. Gallo’s references to particular TED speakers are sure to send readers to the TED website to check on the talks themselves. This is sound advice and encouragement for those who need to make presentations and an enjoyable resource for fans of TED Talks. --Vanessa Bush

Review

“Lively and appealing… the book draws on current brain science to explain what wins over, and fires up, an audience -- and what doesn't.” ―Fortune

“I found his book compelling and educational, and I'm now ready to shorten and reformat my speeches.” ―INC

“A dynamic work focused on storytelling, filled with examples from TED Talks… The book is sure to be a hit with anyone who wants to be more a successful communicator.” ―Publishers Weekly (Pick of the Week, Starred Review)

About the Author

CARMINE GALLO, bestselling author of The Presentation Secrets of Steve Jobs, is the communications coach for the world's most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes.com column "My Communications Coach." He lives in Pleasanton, California, with his wife and two daughters.

Most helpful customer reviews

384 of 428 people found the following review helpful.
Top 9 secrets, out of 10
By Karen Tiede
It's nice if you get to share a message that will change the world. Sometimes, you simply have to show people how to fill out a form. Sometimes, there just isn't that much room for passion. Sometimes, it can get really old being told One. More. Time. that you have to have "Passion!" in all that you do.

Yawn. Passion gets boring after a while, when you keep having your face rubbed in it.

I was more than a bit disappointed that the one fully-controllable, massively important factor in presentation success was hidden.

Practice.

You don't get on the TED stage without delivering the talk A LOT. At least 100 times, is what I've seen elsewhere. When I look at the TOC, there is no mention of "practice." It turns out that the topic of practice is presented, but under the heading, "have a conversation." Huh? The chapter goes on to talk about practice, but why hide this dirty necessity under a different label?

Practice is NOT conversation. I can follow the train of thought; that one should be able to deliver the material as easily as a conversation flows. But I disagree. Conversations can ramble, go off track, contain sidebars. Good presentations don't.

Most "bad" presentations could be markedly improved with a little bit of practice and feedback. Five times, out of your mouth, out loud, to the cat the first three times if you're shy. Good-enough public speakers know this; newbies think that just looking at the material is enough.

The more important the presentation, the more practice, rather than any other variable, will improve the delivery and reception. It's strange to me that this element of presentation success was not labelled as such. Maybe it looks too much like hard work?

115 of 126 people found the following review helpful.
Great title, good book
By C. MacPhail
.
I was pleasantly surprised.

This book's catchy title uses TED brand equity just as feeble investment articles mention Warren Buffet in the title. Add "{an odd numeral} Secrets..." to the subtitle...and I was ready for lots of sizzle with very little steak.

But Gallo is not a blowhard. He knows his subject. Leaning the book so heavily on TED talks might seem like grand larceny, but it makes perfect sense. TED's rich and varied examples are a perfect way to learn, and they're at your fingertips, thanks to YouTube.

If you want to be an interesting presenter -- or just a more interesting person -- this is a good start. Even if they are not "Secrets," Gallo's classic and correct points add up to a solid, easily digested book.

Some of the main points, such as "Think outside the box," "Tell stories," "Create jaw-dropping moments," "Add some humor," require craftsmanship and practice. This book does not get you to the finish line. It shows you good examples and points you in the right direction.

- - - Nit Pick - - -

Gallo drifts off into brain science for no good reason. People like funny. People like stories. People like pictures. People remember the unusual. Talk of dopamine, endorphins, and neural pathways adds nothing.

- - - Alternatives - - -

Search "Ted Talk" in Amazon books. There are several other titles like this.

- - - Additional Reading - - -

For help building your word-craft muscles, check out Word Hero by Jay Heinrichs.

~~~ Comments & questions welcome ~~~

76 of 92 people found the following review helpful.
Developing Confidence in Our Ability to Inform and Inspire; Enabling Us to Reach Our Full Potential
By Thomas M. Loarie
Bestselling author ("Presentation Secrets of Steve Jobs," "Innovation Secrets of Steve Jobs," and "The Apple Experience") and communications expert, Carmine Gallo, has switched his focus from the "secrets" of Steve Jobs and Apple to the presentation secrets of TED's (technology, education, and design) exceptional speakers. TED talks which began as a one-time event in 1984 are now viewed daily on TED.com by over 1.5 million people from all over the world.

"Talk Like TED" is based on the author's scientific analysis of hundreds of presentations, direct interviews with TED's most popular speakers, and personal insights gleaned from years of coaching inspiring leaders. From this, Gallo has identified the nine secrets common to all who are exceptionally good at presenting their ideas. They are grouped under three major headings - the presenter touches my heart, the presenter teaches me something new, and he/she presents content in ways I'll never forget.

Subtopics include:
1. Unleashing the master within
2. Mastering the art of storytelling
3. Having a conversation
4. Teaching something new
5. Delivering jaw-dropping moments
6. Lightening up
7. Sticking to the 18 minute rule
8. Painting a mental picture with multisensory experiences
9. Staying in your lane

Each chapter explores the science behind the featured secret, and features a specific technique shared by the most popular Ted speakers. Examples, web sites, and interviews with the speakers are also included.

The roles played by passion, authenticity, memorability, novelty, and shock (and more) are thoroughly discussed and are provided in a "how to" format will help anyone seeking to become "Ted-like" - a speaker with perceived confidence and authority. Specific sub-topics include: what makes your heart sing?; passion why it works; the secrets of an infectious personality; the ideal pace of public speaking; debunking body language myths; three easy fixes for common body language problems; pictures, images, and videos; and, the rule of three.

Gallo notes that we are a much more capable than we can imagine, but we can only reach our potential if we believe in ourselves and in our ability to inform and inspire. He cautions us all to remember that ideas are the currency of the 21st century. "Ideas can change the direction of your life and potentially change the world. Don't let anything stand in your way."

This book provides a great tool kit for anyone who delivers or wants to succeed in presenting, selling products and services, or leading and inspiring people.

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Minggu, 13 April 2014

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The entire Navarre Bible set, covering all of the bible. New Testament 12 book; Old Testament 7 books.

  • Sales Rank: #201343 in Books
  • Published on: 2006
  • Binding: Paperback

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amalia Estrella
it is the best manuscript ever explained in layman's understanding of events

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meQuilibrium: 14 Days to Cooler, Calmer, and Happier, by Jan Bruce, Andrew Shatte, Adam Perlman

Stress isn't the problem. Your response to it is.

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  • Sales Rank: #101083 in Audible
  • Published on: 2015-02-03
  • Released on: 2015-02-03
  • Format: Unabridged
  • Original language: English
  • Running time: 366 minutes

Most helpful customer reviews

8 of 8 people found the following review helpful.
Delivers substantial value and it is very easy to understand and implement
By TheLifeUniversity
This book is alot more powerful than it appears at first glance of the overall book. Although I write about many things this book discusses, I like this book because it gets right to the point, with sufficient detail to make the point AND have people do the homework and implementation easily. It does it far more efficiently than my many pieces on related subjects trying to have my readers understand and motivate them to do something.

And it results in tangible effects in each of of the 14 days.

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1. To feel calmer, more peaceful, despite what is going on.
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3. To identify and challenge and resolve the beliefs that pop up to create the undesirable emotions and stresses.
4. To identify and replace effectively those iceberg (core underlying) beliefs that you've been operating on since you were 10 years old.
5. To get unstuck (get out of the revolving treadmill).
6. To get the life balance without which no human being can do well.
7. To actually live your life goals.
Plus...

But, you say, don't other books do the same thing?

Yes, together a number of books might do that but not so directly and rapidly nor as effectively.

Even for relatively sophisticated people in terms of knowledge about this type of thing, I'd recommend this book to move ANY person forward in life.

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Keith D. Garrick

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I love this little book
By Kelly
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{{Book Review}} meQuilibrium
By C. Carney
I'm not stranger to stress, that's for sure. When I saw this book was available I quickly grabbed it to review. It is such a helpful book, with such an easy program to follow. It has helped me think about how to react to things. I Def recommended this book for everyone who feels stressed & overwhelmed.

*Disclaimer*
I received this book free from bloggingforbooks.org in exchange for my honest review. I am not required to write a positive review. All opinions expressed are 100% my own.

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Consumer Health: A Guide To Intelligent Decisions, 9th edition, by Stephen Barrett, William London, Manfred Kroger, Harriet Hall, Robert B


The most comprehensive consumer health text available, Consumer Health: A Guide to Intelligent Decisions offers a panoramic view of the health marketplace. You’ll learn how to sharpen your critical consumer skills so you can distinguish valid health claims from those that are fraudulent or misleading. By offering science-based facts and guidelines, Consumer Health provides the tools you need to make smart decisions about health-care products and services for yourself and your family.

  • Sales Rank: #614236 in eBooks
  • Published on: 2012-07-01
  • Released on: 2012-07-01
  • Format: Kindle eBook

About the Author
Stephen Barrett, M.D., has been investigating and writing about consumer health issues for more than 40 years. His Quackwatch website serves as a clearinghouse for information on health frauds and quackery. He serves as Vice President of the Institute for Science and Medicine, is a Fellow of the Committee for Skeptical Inquiry, edits Consumer Health Digest, and is a peer-review panelist for several top medical journals.

Harriet Hall, M.D., a retired family physician and colonel, served 20 years in the U.S. Air Force. Her administrative positions included Chief of Clinic Services and Director of Base Medical Services. She now devotes her time to investigating questionable health claims and writing and lecturing about pseudoscience, quackery, "alternative medicine," and critical thinking. She is a contributing editor to both Skeptical Inquirer and Skeptic magazines and a founding member and editor of the Science-Based Medicine blog.

Robert S. Baratz, M.D., D.D.S., Ph.D., an expert on quality of care, is President and Medical Director of South Shore Health Care in Braintree, Massachusetts, where he practices internal, oral, and occupational medicine. He serves on the medical faculties of Boston University and Tufts University and is used as a consultant by many regulatory and law enforcement agencies.

William M. London, Ed.D., M.P.H., is a health educator and professor in the Department of Public Health at California State University, Los Angeles. He is also the associate editor of Consumer Health Digest, co-host of the Credential Watch website, and a member of the editorial board of the journal FACT (Focus on Alternative and Complementary Therapies: An Evidence-Based Approach).

Manfred Kroger, Ph.D., is Professor Emeritus of Food Science and Professor Emeritus of Science, Technology and Society at The Pennsylvania State University, where he has won several teaching awards. He is a science communicator for the Institute of Food Technologists and is scientific editor of its online journal, Comprehensive Reviews in Food Science and Food Safety. He is also associate editor of the Journal of Food Science and a scientific advisor to the American Council on Science and Health.

Most helpful customer reviews

9 of 14 people found the following review helpful.
A science-based aid to clear thinking
By Sam Hill
For the consumer (such as I) lacking knowledge in medical matters and perplexed, as I have been, by the question of how to assess the current avalanche of health claims and supplements on the internet, in health food shops, in pharmacies and in print, this book is a must-read.

Similar to Dr. Paul Offit's off-putting experience with today's health-care system that he describes in the prologue to his Do You Believe in Magic?: The Sense and Nonsense of Alternative Medicine, my own experience with standard medecine in the past 20-odd years has been likewise a very mixed bag. I have twice faced cancer and survived by submitting to the standard treatments: once for colorectal cancer (stage 3) which meant surgery, chemo, and radiation - the infamous "cut, burn, poison" trilogy - and once for bladder cancer: surgery and chemo. Survive I did; but those remedies came with almost intolerable side effects that made me indifferent, for a time, as to whether I lived or died.

Should some other illness afflict me once more in the future, is there not, I wondered, a way to restored health that's not as brutal? Can there be therapies through unconventional medicine that are gentler, more bearable, but achieve the same objective?

Apparently not. Reading this book taught me this reality: _all_ therapies, not only the conventional "allopathic" ones that we love to hate, must necessarily be held to the same high standard of proof, the test of science, failing which -- to borrow Offit's words -- we'll be hoodwinked at a point in life when we are sick and most vulnerable, by healers who ask us to believe in them rather than in the science that fails to support their claims.

The book "Consumer Health" lists those failures. Is that an instance of "bias", as some commenters have charged? Indeed yes, it _is_ bias, and it is a good and responsible thing, this bias, because it is bias against health care providers telling patients things that are not true, presenting opinions as if they were facts. That bias is a precious service to the public.

I find the book to be a science-based aid that treats of these matters in some detail and helps to classify for the consumer's own protection the huge assortment of healing promotions modalities and nostrums that fall into the scientifically failed category that may alternatively be designated as wishful or magic thinking.

Bottom line: if you value your health, read this book.

0 of 0 people found the following review helpful.
Three Stars
By Katherine Lynne
It's boring, but I expected that. Information is everywhere, I think it should be organized better.

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
This is helpful for my Consumer Health Course

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Consumer Health: A Guide To Intelligent Decisions, 9th edition, by Stephen Barrett, William London, Manfred Kroger, Harriet Hall, Robert B PDF
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Selasa, 08 April 2014

[Z440.Ebook] Ebook Platform Scale: How an emerging business model helps startups build large empires with minimum investment, by Sangeet Paul Choudary

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Platform Scale: How an emerging business model helps startups build large empires with minimum investment, by Sangeet Paul Choudary

Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value.

The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant.

Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood.

Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses.

Six core concepts for successful platform business model design

1. Re-imagine your business for platform scale
The mechanism by which these new business models scale so rapidly. Understand the shift in thinking needed to manage businesses with platform scale and the impact of network effects, virality, behavior design and data.

"We are not in the business of building software. We are in the business of enabling interactions."

2. Leverage interaction-first design
How detailed consideration around designing the producer-consumer core interaction is critical for building business models that leverage platform scale.

"The design of the platform business model involves the design of a core interaction followed by the design of an open infrastructure that will enable and govern this interaction."

3. Build cumulative value and minimize interaction failure
Know the key managerial decisions to focus on while managing platform scale businesses, all geared towards maximizing the ability of these businesses to enable interactions by scaling producer participation and minimizing interaction failure.

"Platform scale is achieved by maximizing the repeatability and efficiency of the platform's core interaction."

4. Solve chicken and egg problems
Platform business models face an all too familiar catch-22 chicken and egg problem on the way to scaling. This can be overcome by designing the conditions for sparking interactions.

"The solution to the chicken-and-egg problem requires a bait that can break the vicious cycle of no activity."

5. Design viral engines
Understand the drivers of viral growth in a world of networks and apply the viral canvas design-first approach to viral growth.

"Virality is a business design problem, not a marketing or engineering effort. It requires design before optimization."

6. Account for reverse network effects
Consider the counter view on platform scale and be on the lookout for conditions where scale can be detrimental to platform businesses.

"The goal of platform scale is to ensure the simultaneous scaling of quantity and quality, of interactions."

Platform Scale is a maker's guide for entrepreneurs, innovators and educators looking to understand and implement the inner workings of highly scalable platform business models.

  • Sales Rank: #55302 in Books
  • Published on: 2015-09-15
  • Original language: English
  • Dimensions: 9.00" h x .76" w x 6.00" l,
  • Binding: Paperback
  • 336 pages

About the Author
Sangeet Paul Choudary is a widely published researcher, industry keynote speaker and global CXO advisor on platform business models to high growth startups and Fortune 500 companies. He is the co-chair of the MIT Platform Strategy Summit and an industry advisor to the Global Platform Data Project at Stanford University.

He is an Entrepreneur-in-Residence at INSEAD Business School, an advisor at 500Startups, a Global Fellow at the Centre for Global Enterprise in New York and serves on the advisory board of CoFoundersLab, the world's largest community of startup founders.

Sangeet is also the author of the upcoming book Platform Revolution (W.W. Norton & Company, early 2016), as well as a contributing author to Managing Startups (O'Reilly Media, 2013). He has been featured in Harvard Business Review, MIT Technology Review, Fast Company, Forbes, TechCrunch, Wall Street Journal, WIRED Magazine and other leading publications.

For all media-related, research-based advisory and speaker engagement services, contact him on his popular Platform Thinking Labs blog.

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15 of 16 people found the following review helpful.
Platform Scale is a Fantastic Theoretical and Pragmatic Guide to Building the Companies of The Future
By Michael Silverman
Personal Background & Summary
While Platform Scale is accessible to anyone interested in technology and how new businesses are being formed, I have always found it helpful to know the reviewers background in online reviews. In this case, I am a growth equity technology investor that is highly familiar with the concepts brought up in Platform Scale. I live and breath technology and my ability to succeed at my job depends on my understanding of technology-based businesses. With that said, this book provided incredible theoretical clarity to a number of concepts I had understood intuitively/pragmatically and has allowed me to more broadly apply these concepts across different business lines that may be in need of disruption. As a collaborator with the author on this project, I've done my best to give my objective perspective on Platform Scale, who should read it, and why it is (most assuredly) a worthwhile investment of your time.

Section 1 - Introduction to Interaction First Businesses
This section is fundamentally about bringing readers up to speed on several common concepts (Aggregation, Means of Distribution, Methods of Interaction, Role of Producers & Consumers, Network Effects, Data as Currency) that businesses operating at platform scale utilize in radically different ways than prior enterprises. Depending on your previous knowledge level and understanding of (primarily) Silicon Valley-based platform businesses (Uber, AirBnB, Facebook), you may already be aware of the mechanisms described at a superficial level, but not at the granularity of how those concepts translate into business processes. The author explores these concepts and how value is created through the idea of Pipes (linear value movement) and Platforms (bi or multi-directional value movement). The most valuable part of Section 1 lies in Chapter 5, where the key drivers of Platform Scale are described, as the author does a great job of relating previously known economic drivers with radically new opportunities based primarily on technological trends. Overall, Section 1 is a great primer as to how and why Platform Scale businesses have, almost magically and with great rapidity, become extremely competitive with previously hard-to-disrupt command and control corporations.

Section 2 - Designing the Interaction First Platform
The second section explores how to best build an interaction-first platform from the ground up, which use cases must be accounted for, where friction might be encountered, and how value will/should be created. At its core, this section describes how platforms should have a central principle of value that is easily understood, and upon which others can create additional drivers of value. While Chapter 1 gets bogged down in complex analogies in what I believe are attempts to simplify highly intricate ideas, read on as Chapter 2 describes perhaps one of the most important ideas of the entire Book, the Core Value Unit and how it powers the massive value creation of new platform businesses. The CVU and the closely connected concepts of Curation and Interaction Flows are also explored in detailed, and add necessary concrete context and examples to how one might go about designing the next Platform Scale business.

Section 3 - Building the Interaction First Platform
The third section is about one concept: execution. How does one build a PS scale business from a management perspective? Chapter 1 is a strong summary of the concepts (Interaction Space, Production Incentives, Long Term Value Creation, Curation Mechanisms, Ownable Interactions) later explored in depth. From a personal perspective, the most interesting discussion revolves around how to lock-in users in what are, by design, "open" platforms that encourage movement amongst users and producers. The corollary to this is how to utilize friction, either naturally present or artificially created, to increase the overall value of the platform. The case studies towards the end of the platform are instructive in illustrating potential avenues of dysfunction, but I question the broader applicability of the specific lessons learned here, as we in the very early stages of understanding how platforms work (this book definitively advancing our overall knowledge set).

Section 4 - Solving the Chicken or the Egg Problem
The fourth section explores the old-as-time problem of creating a two-sided interaction from scratch in the context of the very new platform scale business. Instead of suggesting concrete ways of juicing the marketplace, which I would have discounted as likely too specific to be broadly applicable, the author instead takes the stronger path of prioritizing theoretical approaches to sparking interaction. Of the concepts presented, the most salient is likely the staged value creation approach, which the author presents concisely in a case study of OpenTable.

Section 5 - Virality - Scale in a Networked World
Once you have solved for Section 4, i.e. the positive feedback loop is self-sustaining, how do you increase the rate at which it interacts? Section 5 describes two main strategies, several temporary (Termed "Bumps") and several that are more sustainable (Termed "Engines"). The author's deconstruction in Chapter 4 of virality in comparison to contagious diseases is both humorous and incredibly informative. For those that are familiar with the Lean Startup movement and its startup canvas, the author's Viral Canvas's and corresponding examples were extremely helpful in clarifying the concepts presented.

Section 6 - Reverse Network Effect
In The Who's song, Won't Get Fooled Again, there is a line, "Meet the new boss, Same as the old boss." As the author sums up, I can't help but agree that while the creation of big command and control corporations may be ending, the creation of enormous platform-scale ecosystems is just beginning. Given that is the case, and that many platforms are currently subsidizing their value creation for both users and producers, the author's focus on how to scale value without significant amounts of capital is apropos. Finally, Platform Scale ends with a discussion of some of the problems associated with platform scale business and how to best approach them, which will surely make this required reading amongst management at platform scale businesses when funding for subsidized value creation becomes scarce.

Summary
Overall, Platform Scale is a fantastic exploration of the steps required to build platform scale businesses and ensure they are self-sustaining. More importantly, this book also prepares the reader for the platform scale businesses of the future by discussing the theoretical and abstract components of PS ecosystems. Despite some unnecessarily complex examples in specific sections, the author manages to maintain consistent tone and quality throughout what is an ambitious look at where business is likely headed. While PS is most applicable to business managers, investors, and those interested in technology, I also believe the book is illuminating to those that seek to understand how the world works in general, as the principles discussed herein will power a significant portion of the business world, and society, going forward.

4 of 4 people found the following review helpful.
Rich with patterns and models derived from hundreds of examples of consumer platforms
By R Gogulapati
Platform Scale stands out among other works on Platforms so far. Sangeet Choudary has proved that the unique style of presenting complex and tough material as simple, clear concepts can only happen when the author lives and breathes the stuff. The principles of design of platforms and modern businesses come to life with the examples he covers throughout the book. These businesses are consumer businesses that are changing the daily routines of people around the world. Yet, there are not many articles or books that cover them with the comprehensive thought process on how they might be built. Sangeet's book fills the gaps in existing literature and also challenges established works to bring more contemporary and futuristic businesses as examples to the table for discussion. It is tempting to ask Sangeet to satisfy the Software engineers who provide the backbone to most of the digital platforms in his future work. But his mission is clear when he says that he chose to write the book for startups and entrepreneurs dreaming to build platforms of the future. The book does justice not only to his target audience but also to any student of business who is curious to grasp the emerging trends in consumer platforms. I strongly recommend this work as a must read for anyone to get to the core of changes happening in businesses and industries around them, throughout the world.

4 of 4 people found the following review helpful.
The most comprehensive resource for marketplaces and tech platforms. Should be present in every startup founder's library.
By charis_r
Platform Scale is the only resource a founder of a tech startup/platform needs to understand and go on to use the best techniques about building his startup. Sangeet, a leading expert in platforms globally, breaks down everything a founder, manager, CxO or literally anyone involved in tech startups or marketplaces needs to know to before and after he starts working on a platform. Actionable advice, insightful examples of real-case scenarios and techniques some of the most successful marketplaces have used to grow and become unicorns are exposed in this book. From platform architecture, to monetization and growth, Platform Scale will give you the theoretical foundation as well as the actionable advice you need to get started or expand your platform company.

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Jumat, 04 April 2014

[S281.Ebook] Ebook Download A World of Words: Language and Displacement in the Fiction of Edgar Allan Poe, by Michael J. S. Williams

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A World of Words offers a new look at the degree to which language itself is a topic of Poe's texts. Stressing the ways his fiction reflects on the nature of its own signifying practices, Williams sheds new light on such issues as Poe's characterization of the relationship between author and reader as a struggle for authority, on his awareness of the displacement of an "authorial writing self" by a "self as it is written," and on his debunking of the redemptive properties of the romantic symbol.

  • Sales Rank: #7131610 in Books
  • Published on: 1988-03-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.00" w x .75" l, .0 pounds
  • Binding: Hardcover
  • 199 pages

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